Musikmesse is the International Trade Fair for Musical Instruments, Sheet Music, Music Production and Music Business Connections. At the last edition of the fair earlier this year, 1,310 exhibitors from 51 countries presented their latest products and innovations to visitors from all over the world. In 2016, the fair will be characterised by a new concept. Thus, with offerings for professional development, matchmaking, an expanded VIP programme for European buyers and, for the first time, a hall exclusively for trade visitors, Musikmesse will more than underscore its position as the optimum business platform for the entire sector. New themed musical worlds with stages for live music, as well as workshops, meeting areas and special catering, will also make the fair even more attractive – for both trade visitors and music aficionados. On two days, the fair will be held concurrently with Prolight + Sound giving visitors the opportunity to discover the complete range of products and services for the musical instrument and event technology sectors at the same time and place. At the online press conference you will find out more about the realization of the new Musikmesse concept.